The Curve is ‘a platform for women to learn about investing in a way that suits them’. Taking the finance sector by storm, the ladies behind The Curve, Victoria Harris and Sophie Hallwright, have done the impossible; they’ve injected personality, style and accessibility into an industry that to date has been anything but.
As an online education platform, The Curve aims to empower women to take charge of their financial future through easy-to-interpret investment and finance content. Their business objective transcends stereotypes, demographics and geographics and they needed a digital home that would do just the same.
We’ve had the privilege of working with The Curve from the very beginning. Since its inception, the start-up has been on a fast-paced journey and they needed a website that could keep up with frequent innovation, change and growth, all whilst ensuring the user journey remained at the heart of the online experience.
We were tasked with creating The Curve an engaging website that optimised the user experience. Working directly with their wider digital and marketing teams, we created a fully customised platform that sets a new standard for ‘finance’ web design. It’s bold and engaging, informative yet exciting, comprehensive yet accessible.
We’ve been adapting the website simultaneously with business growth and new initiatives. For example with the introduction of their Masterclass, we created a sales-driven landing page that integrated seamlessly with Kajabi. And equally as important as what you see on the front-end, we created a customisable CMS system (or a library of content) as a back-end solution for The Curve team to manage and easily upload their fast-growing streams of content.
We LOVED working with Ella. She is such a creative, clever, efficient and incredibly kind person. Her work speaks for itself, but she was also an absolute pleasure to work with. Have recommended her to anyone who is looking to get a website made.
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