Doe Donuts

Doe Donuts

2023

Doe Donuts

Shopify 2.0

Art Direction

Sitemap design

Wireframe design

Website design

Shopify development

Doe stands for ‘Donuts Over Everything’. More than a tagline, it’s a reflection of its founders' passion for what they do.

Doe Donuts is a specialty donut and coffee shop in Tāmaki Makaurau Auckland. Established by best friends Shenine Dube and Grace Tauber, it has evolved over nearly 10 years — from experimenting in a tiny flat kitchen to a bustling Grey Lynn store and a new outpost in Commercial Bay.

Renowned for its Cook Island-style donuts, Doe Donuts has gained a cult following for its decadent creations. The ever-changing weekly specials are inspired by its founders’ Pasifika roots and their childhood memories of nostalgic Kiwiana flavours.

Our job was to create a website as appealing as the treats that fill Doe’s cabinets. Simple to navigate and easy to use, a goal was to improve the ordering process on both sides of the experience.

The Result

As the saying goes: You eat with your eyes first. The site is a visual feast, plucking inspiration straight from Doe’s brick-and-mortar shop. 

Our job was to create a website as appealing as the treats that fill Doe’s cabinets. Simple to navigate and easy to use, a goal was to improve the ordering process on both sides of the experience.

Landing on the homepage, Doe’s signature hot pink (which can be found on everything from the coffee machine to the delivery van) acts as a welcome mat. The Pasifika heritage of Shenine and Grace is threaded throughout, with the tropical palette and island-inspired illustrations — the hand drawn quality also mirrors the handmade approach to their baking.

A major pain point for the Doe team was its online ordering system. It was not fit for purpose and created a bottleneck. After thorough research, it was clear to us that there was nothing on the market that could solve these problems and still offer an enjoyable experience for users. Our solution was to create a custom ordering system — engineering a ‘create your own box’ experience. 

The result is a smooth, intuitive way to place and process orders on both sides of the retail experience. Whether you’re buying a box to treat yourself or organising custom donuts for a marketing event, the process is seamless.

Kind Words

Thanks to this team we are finally SO proud of our website. It's fun, functional and eye-catching. Ella was so easy to work with and we were really impressed with her timeline and attention to detail.

Grace Tauber, Founder
Scroll or swipe for mobile view

Thinking about a project? Or simply have a compelling idea you're ready to turn into a commercial success?
At Made Studio we work with global brands to build results-driven digital experiences.