About us

Welcome to Made Studio. We create compelling, results-driven digital experiences for industry-leading brands.

Based in Aotearoa, New Zealand, Made Studio is led by Ella Gaddum and Paul Terry, an accomplished duo with backgrounds in design, web development and project management. Together the pair, with their purposeful approach and eye for transcendent design, provide digital solutions tailored to meet each client’s unique needs and business objectives. 

Made Studio’s clients are thought leaders and trailblazers; pioneers in their respective industries in need of impactful digital experiences to match. We draw on our areas of expertise to deliver results and collaborate with specialists to take a holistic view of your online home. Whether you’re after branding, a web audit, design or build, here at Made Studio we’re committed to elevating your brand. Get in touch today to learn more.

Ella Gaddum and Paul Terry at Made Studio Office


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    We’re passionate about creating meaningful and considered online experiences. Our approach is collaborative and purposeful and the result is impactful brands and websites that withstand the test of time.

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    We bring brochure websites to life. Built from scratch, our go-to platform Webflow, has no design limitations. The performance is exceptional with built-in SEO controls, no ongoing maintenance or security hassles and intuitive CMS. The result is an innovative and engaging online home for your brand.

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    Shopify is our platform of choice for all e-commerce solutions, alongside over 600,000 business-owners globally. Shopify says goodbye to the ongoing maintenance required by competitor platforms, handling all updates internally. With over 50 performance-driven Shopify sites under our belt, our development process is seamless and the finished product is SEO optimised and pixel perfect.

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    SEO and Design Audits

    Great design needs to be paired with a great user experience for your website to convert. Whether it’s your content, SEO, design or usability causing friction points, we can undertake a full audit to identify the areas needing improvement.

Thinking about a project?

Or simply have a compelling idea you're ready to turn into a commercial success? At Made Studio we work with global brands to build results-driven digital experiences.

Fill out this general enquiry form, or if you have a specific project in mind, see our project enquiry form here

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